In Canada, more than half of all people on the Internet visit the Yahoo! global network regularly. This means Yahoo! brings you more unique Internet users - people you won't find anywhere else on the web.

But the best thing about all the people who visit Yahoo!, is that they spend more time on Yahoo! and do more things while they're there.

With such a big and loyal bunch of people, Yahoo! gives you the breadth and depth to reach a mass audience, or a specific number of unique individuals who precisely fit your target, or both.

Yahoo! can also help you reach the people you can't reach with traditional media. In fact, no matter what part of Yahoo! Canadians visit, Yahoo! has the ability to serve them a relevant marketing message.

Whenever Yahoo! users register for tools and services (like Yahoo! Mail or
My Yahoo!), they tell us about themselves and their interests. This means our advertisers can better target a specific segment of our diverse audience and know exactly how many unique users are seeing each advertisement (eg. "I want to reach 500,000 females, aged 18-24 interested in entertainment.")

Yahoo! also gives you the opportunity to do something called domain targeting. Sounds complex but it means you can reach Canadians even if they're visiting Yahoo! sites other than Yahoo! Canada. For instance, if a Canadian hockey fan spends a lot of time on Yahoo! Sports (sports.yahoo.com) we can make sure he/she sees your Canadian ads.